A indústria argentina de laticínios Milkaut lançou toda sua linha de produtos alimentícios — requeijão, creme de leite, doce de leite, queijo ralado, achocolatado, sobremesas e iogurte - com personagens do seriado Ben 10 estampados nas embalagens.Com o objetivo de consolidar a estratégia de marketing de produtos para o mercado das crianças, Milkaut juntou a sua marca a do personagem de quadrinhos chamado Ben10.
O objetivo principal da empresa Milkaut ao associar-se ao Ben 10 é o de chamar a atenção de crianças pequenas no ponto de venda e estimular a ação de compra.
Esta versão é apoiada com publicidade televisiva nos canais infantis a cabo (Cartoon Network, etc.) e adicionando cartazes com anúncios gráficos nas lojas.
Desta forma, a empresa continua com sua estratégia de marketing de estimular o público infantil.
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