Bandai America Toy Fair 2008: 'Ben 10'

March 9th, 2008 1:05 PM by Aaron H. Bynum

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Bandai America Inc. on 'Ben 10'

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At this year's American International Toy Fair, held in New York City, Bandai American Inc. continued to revamp and expand it's role as the leading authority on Ben 10 action figures. With more than a year under its belt in bringing animation fans and toy collectors the best Ben Tennyson and friends have to offer in play figures, vehicle sets and card games, Bandai has indicated that they have no intentions of slowing down anytime soon. Although the Cartoon Network original animated television series is licensed for various apparel, footwear, publishing and back-to-school items this year, the Spring 2008 and Fall 2008 toy lines for Ben 10 are front and center.

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The Spring 2008 toy line update for Ben 10 includes some unique, limited edition figures as well-designed additions to an already robust offering. Collectible battle characters, enhanced figures that transform and much more will make the Spring line-up something to look out for. Ben 10 is one of the top ten selling action figure brands available. "Since its inception, the success of the Ben 10 toy line has been driven by strong characters, collectability and an engaging play pattern," Christina Miller, Vice President of Consumer Products, Cartoon Network Enterprises, commented in a recently issued press item.

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But this year, Bandai America Inc. pulled out all the stops by introducing their Fall 008 Ben 10 toy line as well, which in full, is the first Ben 10: Alien Force toy line offering. "With its new characters and fresh story line, Ben 10: Alien Force will deliver all new opportunities for us to extend the line in to additional categories," Miller added. All-new heroes and all-new villains for an all-new chapter in the saga of young Tennyson; this highly anticipated collection of action cruisers, alien vehicles and playsets are an adventure all to themselves. Ben 10: Alien Force is the newest version of the Cartoon Network animation, premiering in Spring of this year, picking up Ben's journey five years later.

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"Inspired by the Ben 10: Alien Force series, our toy line-up reflects the excitement of an all-new season with new characters and vehicles that engage fans through truly unique play patterns," Colleen Sherfey, Senior Director of Marketing, Bandai America Inc., commented. "We have new four-inch alien collections, an even more powerful Omnitrix toy, and the never-before-seen Alien Creation Chamber, which enables kids to mix and match alien parts and create all-new characters."